Turn The Page

Brand: Bookmark's Volunteer Reading Programme

Problem: Parents don't realise how rewarding that volunteering to teach kids how to read is.

Insight: Reading to your children is a special time for parents, so when their kids grow up it is something they look back at fondly.

Solution: a child's book which is tailored towards parents with older children. Appearing as a child's book, it aims to bring up the memories that parents have from when their children were young.