Lawn Of The Dead

Brand: Flymo

Problem: People often don't see their lawns as exciting.

Insight: A great lawn can steal the show.

Solution: A guy at Flymo that is OBSESSED with lawns, and can't help but notice them EVERYWHERE. A full 360 campaign that tackles 'Lawns On Screen' in film, sports, pop culture etc.

Launchpoint: Lawn Of The Dead

Have you ever noticed that when the world has ended (in films), so many people still had perfectly kept lawns? Well, our lawn-obsessed guy has!

It is theorised that zombies can remember easy actions they did as humans... So, what better way to demonstrate the ease and durability of using Flymo than by showing that even zombies can use it?

Launchpoint insight: Even at the end of the world, you can trust in Flymo.